How to be successful with Affiliate Marketing
Here are tips on how to be successful with affiliate marketing. These are ideas to use as a Wealthy Affiliate member or with any web based marketing you undertake. As you know, technology is constantly evolving and as a result digital marketing must change with it. These changes subsequently create challenges for online marketers who must keep up with the trends to stay relevant.
Set clear goals by asking yourself these important questions
How many page views would you like? Would you like to generate comments to your posts? Have you set sales goals? What kind of affiliate marketing earnings would you like to achieve? What is the most profitable affiliate program? Ask “How do I get ranked high in Google and other search engines?” For example, if one of your goals is to get first page ranking in a Google search, then concentrating on and updating your content is crucial. Similarly, if it is to get people to comment on your site, make sure you have a way for them to do that and become engaged with you.
Make your web design interesting and readable
Web design can influence the amount of time and attention a user spends on your site. So, make it attention grabbing, clean, easy-to-read and navigable. A catchy home page graphic can help because many folks are very visual. And – be sure to make it mobile friendly!
Continually add and update your content
As stated before, content is king! As you continue to update and add relevant content, think about how to rank high in a Google search. Google and other search engines will reward you by ranking you higher if you use relevant keywords. Higher rank = higher user engagement = more sales!
Think like your customers. Ask: “What would I like to see if I were someone visiting my site?” That is to say, shift to a customer-centric midset. This shift could be as simple as asking customer-centric questions. You are likely thinking about how to increase sales and that’s good. But you also need to think about how you can delight and “wow” the customer. Get your customers involved by asking for feedback and experiences with your product or service or ones that are like yours. The key to any kind of marketing is knowing your customer! Also, know where your customers hang out. Where do they go to get online entertainment and information? Twitter? YouTube? Linkedin?
Utilize SEO (Search Engine Optimization)
Your goal is to be on page one of search engines such as Google and Yahoo. How do you accomplish this? By employing keywords in your website content that people will type in when they are searching for a product of service. As a member of Wealthy Affiliate you will have access to Jaaxy which is an awesome keyword tool. Also, your content needs to be fresh and updated. As you add content, always think in terms of keyword search optimization.
But don’t overdo it!. Don’t blast your customer with a loud video as soon as they come to your home page. Give them the opportunity to activate it and don’t make it too long. The video trend is likely to grow because social networks like Snapchat, Instagram, Twitter, and Facebook build their models around this.
Contests & Giveaways
People love getting things for free. Thus, if you can incentivize your website viewer with contests and/or giveaways, this can go a long way toward keeping them engaged with you.
Have good social media practices
Remember that social media is meant to be used for more than promoting your message. Social media should be used to build engagement and relationships with your customers. That being the case, you should employ social media. But be sure not to spam as people using social media have become savvy and will recognize spam when they see it! As you know, nothing turns people off more than spam!
Keep in mind that people are using mobile more and more. Therefore, just about everywhere you look you see folks holding and referring to their smart phones and tablets. In today’s world of online marketing, many of your messages will be seen on mobile devices
There is a lot more you can do to incorporate mobile into your digital marketing strategy. For example, you can place ads within apps and different social media sites so that you can better reach mobile customers.
By the way, mobile will continue to be a major factor in e-commerce. Keep this constantly in mind as you move forward.
Sing the metric song
Measure everything you can. In particular, concentrate in these areas:
- What does it cost to acquire an online customer?
- What are the most profitable niches for affiliate marketing?
- How much is my average sale per customer?
- Which affiliate links are the most successful?
- What are my most effective keywords?
- Which kinds of posts get the most positive feedback?
- Where am I ranking in search engines such as Google?
- Which websites am I competing against for the same keywords?
These are examples of the metrics you can employ. As you move along in your journey into online marketing, you will likely uncover many more.
Find a mentor coach or consultant
Not an expert? Ask someone who is. As a matter of fact, there is a universe of seasoned professionals available in this high-tech world that can teach you how to be successful with affiliate marketing. So never be afraid to get help. Remember, people like to be thought of as an expert so they will likely be flattered when you ask.
Keep these ideas in mind as you move forward with your online projects.
For more information on how to be successful with affiliate marketing go to www.wealthyaffiliate.com
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